Description:

We are on a hunt for a creative Digital Marketing Expert to join our team to manage our multi-country campaigns across online mediumsfor paid and organic activities. If you live and breathe digital marketing, we want you onboard.

Managing multi-country campaigns across online mediumsfor paid and organic activities.

Job Responsibilities:

• Multi-channel paid& organic advertising position which includes managing paid search and paid social campaigns, making monetary decisions impacting performance and directly influencing the lead-generation (revenue).
• Create and manage day-to-day online advertising and lead generation campaigns on different social platforms: Facebook, , LinkedIn, Twitter, Instagram, Snapchat, etc
• Run and optimize (SEM, Paid Social, Display/Retargeting, Video, PPC).
• Implement strategies and best practices to maximize the awareness and quality lead generation for the Company.
• Implementing lead funnel strategy to nature customers.
• Present new strategies and marketing platforms to efficiently acquire new clients.
• Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all performance marketing initiatives and meet deadlines at all the times.
• Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.
• Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Prepare daily, weekly & monthly reports with insights on campaigns.
• Increase website traffic and leads through paid and organic searches.
• Track record on developing and implementing Digital and Social Media strategies and campaigns that have led to community growth and increase in brand awareness.

Qualifications and Skills

• 4 - 6 years of experience.
• B2B & B2C experience.
• SEA (Strategy for Paying for Ads, Paid social, and CMS experience required).
• Marketing Automation & CRM experience.
• Good understanding of technology/software industry.
• Excellent knowledge of Google Analytics and other performance measurement tools.
• Hands-on experience creating, implementing, and managing email and other content campaigns.
• Good knowledge of WordPress CMS.
• Good knowledge of SEO and web traffic metrics, landing page creation and management.
• Experience with doing audience and buyer persona research.
• Can professionally and efficiently handle Arabic and English languages in work.